Caffeine fiends of America, listen up. The Queen (or rather, Siren?) of coffee has decided to offer coconut milk in all of her stores.
Providing a non-dairy alternative to dairy and soy is one of
the most requested customer idea of all time on MyStarbucksIdea.com, generating
more than 84,000 votes. At last, Starbucks has responded.
Beginning February 17, the new option will kill a few birds
with one stone: It's paleo-friendly, vegan-friendly, and lactose-free. The milk
is made from single-origin coconuts from the Indonesian island of Sumatra.
But why no almond milk, you ask? After extensive research,
the coffee chain decided against offering it because of the prevalence of tree
nut allergies in the population.
"Delivering the options our customers want is always
the highlight of my day," said Christine Barone, vice president of brewed
espresso at Starbucks, in a press release. "We have a high bar for
anything we pair with our high quality espresso and this coconut milk is smooth
and perfectly complements the coffee. I personally love it in an iced vanilla
latte. We are excited to hear back what further customer and partner
customization coconut milk inspires."
The company has already been testing coconut milk in
Portland, Cleveland, and Los Angeles, and it seems customers are pretty pleased
with the results.
We're impressed with how eager Starbucks is to address the
diverse needs of its avid following. Plus, we already know how well that creamy
goodness works swirled in a cup of joe.
Source:mindbodygreen.com
