Although we hate to admit it, nearly
everyone judges people based on the way that they look. Their clothes, their
body type, their hairstyle, and yes, the colour of their skin… whether we do so
consciously or subconsciously, we make immediate assumptions about people. And
as a society, it is our job to try to see beyond these assumptions and get to
know the real person inside. Coca Cola Middle East did an interesting social
experiment as part of its Removing Labels campaign: they put 6 stranger into a
dark room and had each of them describe themselves. And when they switched on
the lights? Surprise!
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