Thursday, August 13, 2015

Although we hate to admit it, nearly everyone judges people based on the way that they look. Their clothes, their body type, their hairstyle, and yes, the colour of their skin… whether we do so consciously or subconsciously, we make immediate assumptions about people. And as a society, it is our job to try to see beyond these assumptions and get to know the real person inside. Coca Cola Middle East did an interesting social experiment as part of its Removing Labels campaign: they put 6 stranger into a dark room and had each of them describe themselves. And when they switched on the lights? Surprise!

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